Facebook Marketing All-in-One For Dummies by Amy Porterfield, Phyllis Khare and Andrea Vahl
Sure you’re good at using Facebook as a user but have your really dug into it as a marketing channel for your business? Since Facebook is now the de facto standard for online communication, it’s high time that you learned more than just the basics. Find out how to create your own company Facebook Page, create helpful and viral content, link your page to your existing online store, and much much more in this huge bible of Facebook marketing. Backed by three industry veterans, including Facebook expert Amy Porterfield, this 9-in-1 Dummies book will create a Facebook genius out of you in no time.
Facebook Application Development For Dummies by Jesse Stay
Facebook isn’t just about posting and sharing; it’s also a the central hub for social apps on the web. If you want to start creating your own runaway hit, or maybe just want to build an app to make your business stand out, this book is definitely for you. This book covers many of the basics you need to know about developing for Facebook, from APIs to SDKs, and it even helps you create an app in just 5 minutes. Written by the co-author of “I’m on Facebook — Now What???” Jesse Stay, this book is the long-awaited book on Facebook apps that the market has been waiting for.
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn by Neal Schaffer
First, an obvious disclaimer: As you might have noticed, I’m actually the author of this book. And I wouldn’t add my own book to this list if I didn’t have the confidence to tell you that it unlocks the mysteries of how to generate business from LinkedIn that no other book does. If you think LinkedIn is only for professionals and job seekers, think again. If your business markets and sells to other businesses, LinkedIn should be your top social media marketing priority, even above Facebook. Attract more leads, become an industry leader and improve your online reputation: you can accomplish all these things and more through this book. Includes more than 15 case studies to help you see exactly what others have done to see positive ROI from their LinkedIn investment.
The Tao of Twitter: Changing your life and business 140 characters at a time by Mark W. Schaefer
Twitter is an excellent communications tool but despite each tweet only having 140 characters maximum, it still can get quite confusing to use. In this book, Mark Schaefer (no relation, obviously, but we do call each other “social media cousins”) demystifies the secrets of using Twitter effectively. In an hour, you will learn enough tricks and tactics that you can use to improve your Twitter presence and communicate better with your customers and followers.
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman
B2B (business to business) social marketing is an area ignored by many because it is simply not as intuitive as the B2C (business to consumer) side is. This book, arguably the first of its kind devoted to the subject, is a hands-on guide that delves into subjects that are unique to this segment, especially those engaged in marketing and sales to other businesses.
SOCIAL MEDIA IN CONTEXT:
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund
With the publication of The NOW Revolution, Jay Baer has emerged as a thought leader in the social media space and one of the most popular speakers on social business. Combining his expertise with Amber Naslund, former Vice President of Social Strategies for the leading social media monitoring software Radian6, and you have a book that defined for all of us how social media and the real-time revolution impact business in far greater ways than we had imagined. Follow Jay and Amber’s advice and you too will learn how to adapt and thrive in the social business environment of today. (Note: Thanks to the comment from Lisa Loeffler I realized that I thought this was a 2010 book – and have now added it to the list, making it a best 26 books list!)
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
While it’s never a guarantee that every book Guy publishes will make this list, Enchantment continues to showcase the fact that Guy Kawasaki is one of the rock stars of modern-day marketing. In this book, Guy sets out to make believers out of naysayers; the undecided into loyal followers. For him, it’s not so much about manipulating people, whether they be your potential customers or employees, but more about transforming minds, situations, relationships and hearts through “enchantment.” While this book is not specifically about social media per se, you can begin to see how reading this puts social media in context – and provides the reader invaluable insight.
The Thank You Economy by Gary Vaynerchuk
Two years after the successful publication of Crush It!, Gary Vaynerchuk is back with The Thank You Economy, where he shares with us a more human and personal side to technology & social media by showing us that at the very core, it is really about personal relationships and honest, open communication. It’s not about merely connecting and reaching out, but also about listening and keeping our customers happy. A good read to understand how social media can make the Thank You Economy a reality.
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolutionby Brian Solis
Brian Solis has been busy in 2011, revising his best-selling social media book Engage while also releasing another noteworthy book. This time around, he peels off the many layers that comprise the complex consumer revolution that is changing the future of business, media and culture. He sets out to change the way view the world of business through critical insights into brands and growing consumer influence in the marketplace. The title of the book is a bit sensational, but social is increasingly changing the way businesses operate, whether they realize it or not.
GENERAL SOCIAL MARKETING:
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen
If you need your business to be “likeable”, Dave Kerpen will teach you how. Through his experience and work as the CEO of the social media agency Likeable Media, he teaches us how to engage fans and followers alike, offering up actionable tips that will greatly improve your company’s social media presence. What I like about the author is that he really talks the talk: whatever he teaches in the book, he also applies in real life to grow his own social media following.
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers
Jason Falls might not be a household name yet, but his blog Social Media Explorer is recognized as a leading source for social media advice. If you have never heard of his blog, then this book is the wake-up call you need to go out and start using social media for your business. It’s the perfect book to buy for that boss that just doesn’t get how social media fits into the company’s priorities. And while it leans more on the conceptual side rather than a practical how-to book, it still delivers the kick in the backside that most companies need to break out and charge head on into social media.
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web by Mari Smith
Mari Smith is the most loved figure, and potentially the most genuine and nicest person, in social media. She also knows a thing or two about Facebook. Her new book, however, focuses on relationship marketing and serves as an easy to follow guide to growing your business through social media. It presents 9 steps that will help you build relationships with your contacts, increase your authority online and optimize your offline marketing efforts. It’s written in a personal, friendly manner that appeals to both newbies and veterans alike, something that every social media practitioner should emulate as well. Mari is for real, and so is this book!
Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt by Jeffrey Gitomer
Jeffrey Gitomer, a best-selling Amazon author as well as an avid salesman, shares with us his knowledge (as well as those of a few guest authors) on how to make social business work. He stresses that the path to success is through, “creating value that others will perceive as important to fulfilling their needs.” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” he’s got in store for you.
SOCIAL MEDIA FOR MANAGEMENT:
The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by Mike Barlow and David B. Thomas
Targeted more towards the corporate executive, this book by two highly experienced communication strategists provides us with actionable frameworks for developing successful social strategies as well as how they can be best implemented in the enterprise. An executive’s primer on social media strategy, which includes in-depth interviews with corporate executives that provide further insight and validation.
Smart Business, Social Business: a Playbook for Social Media in your Organization by Michael Brito
This is a step-by-step social playbook that delivers proven, real-time solutions for improving organizational dynamics and workflow vis a vis social media, covering such topics as change management, internal communications, governance and employee activation. And because the author Michael Brito is well entrenched in Silicon Valley, having worked for such firms as HP and Yahoo, he draws on his own personal experiences to deliver concrete examples and insightful case studies to help businesses be social even behind a firewall.
The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by Anthony J. Bradley
The mark of an effective leader is one who can bring out the very best from his employees by bringing out their skills, talents, knowledge and expertise. In the Social Organization, Anthony J. Bradley teaches us how to make use of social media in nurturing employees and customers, by fostering an environment of collaboration that is guided by a clear cut vision and a singular purpose.
The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in your Business by Nick Smith, Robert Wollan with Catherine Zhou
So you already have a social strategy in place in your company, but do you know if it’s actually being implemented effectively? Is your organization taking the right steps? The Social Media Management Handbook might just be the guide you need in implementing your key social media strategies. It is a comprehensive resource on how to consolidate the various departments in your company, each with their own specific responsibilities, into a cohesive unit that’s working together to meet your company’s social business goals.