The presentation focuses on how we need to be where our (potential) customers are, namely on social media. Further, we need to share good content in order to maintain the target audience’s interest and also establish some objectives for our business in order to be able to measure whether we have reached our goal or not.
The presentation also looks into some examples of best practices, which might be of good inspiration for businesses starting out in social media. These cases and tips are referring to respectively Facebook, Twitter, LinkedIn, YouTube, Foursquare etc, so there’s some good variation to go through dependent on what your business has chosen to concentrate on.
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